What the marketplaces ask for
| Marketplace | Guidance | Source |
|---|---|---|
| Amazon | At least 500 px and at most 10,000 px on the longest side; 1,000 px or more recommended, which enables zoom. Also: “Do not artificially enlarge small images.” | Seller Central, product image requirements |
| Etsy | Width and height of at least 2000 px recommended; the first photo at least 635 px on each side to avoid ranking lower | Etsy Help, image requirements |
As published on the marketplaces’ help pages, checked 14 Nov 2026. Category rules (clothing, jewellery) can add requirements.
Why faithful beats creative here
Creative upscalers fail first on exactly what product pages depend on: small printed text, barcodes, logos, stitching patterns and fine mesh. They re-draw these as plausible shapes, which can mean a misspelled ingredient list or a logo that’s subtly wrong. Use a faithful model, or a mode the vendor describes as preserving text, and check every line of lettering at 100%.
Workflow
- Start from the largest original: the camera file or the supplier’s master, not a copy saved from a web page.
- Cut out or clean the background first if you’re putting it on white, so the upscaler doesn’t sharpen the dust on the backdrop.
- Upscale faithfully to your target, typically 2000 px on the longest side, which covers both Amazon’s zoom and Etsy’s guidance.
- Check the text, edges and colour at 100%, against the physical product if you have it.
- Export as sRGB JPEG at high quality. Marketplaces recompress anyway, so a clean master matters.
Lifestyle and hero images are different
For a banner or lifestyle scene where the product is small and the mood matters, a light creative pass on the background and props can work well. Mask the product itself so it comes from the faithful version. Relighting a flat shot first can help too; see AI relighting.
Upsampler has a longer write-up on AI product photos for e-commerce, covering backgrounds and generated scenes.
FAQ
What size should product photos be for Amazon?
Amazon’s product image requirements page sets a minimum of 500 px and a maximum of 10,000 px on the longest side, and recommends 1,000 px or more, which enables zoom. The same page says not to artificially enlarge small images, so reshoot when you can.
What size does Etsy recommend?
Etsy’s help centre recommends listing photos at least 2000 px in width and height, and says the first photo should be at least 635 px on each side to avoid showing up lower in search.
Will a creative upscaler make my product look better?
It can make the material look richer, but it can also change the product: the stitching, the label text, the shape of the logo. For anything a customer will compare against what arrives in the box, stay with faithful upscaling.