Magnific joined Freepik

Magnific joined Freepik

We can finally make it public! Magnific joined Freepik. A few weeks ago, someone asked if we’d consider an acquisition. I answered: “Yes, but only with someone who shares our values and helps us achieve something great faster” – Javi Lopez, one of two founders of Magnific said. Here’s what’s going to happen.

Magnific and Freepik

When you find someone with whom you share values, the next step of sharing resources to achieve something great becomes an obvious step to take! Both Freepik and Magnific share the same mission: to help everyone express the power of their ideas!

Now, we will work together to build this reality. But first of all, I want to answer all the questions I think you might have and share some good news with you: there is a HUGE “1M USD” SURPRISE.

How did Magnific get to where it is today?

Well, I think we’ve set a new record or something like that… I believe we’re one of the fastest-ever pure bootstrapped companies in terms of growth and acquisition, certainly in Spain, likely in EU, and maybe even in the USA

Don’t believe me? Let’s check out some key Magnific metrics:

👥 2 people team: @emailnicolas & @javilopen

  • ⚡ Launched 5m ago
  • 🚀 725,000 registered users
  • 🕵️ A ton of paid subs: exact number is top secret!
  • 💸 Zero investment: 100% bootstrapped
  • 💸 Zero paid campaigns

To the moon!

Some of key Magnific metrics: Gross Volume

To put things in perspective, to really understand what 725k registered users in 5m means… look at this chart. Somehow, just two guys from the little city of Murcia, Spain, have made a historic mark among the big players! 😂🤯

And all without spending a dime on advertising!

Threads Shoots Past One Million User Mark at Lightning
  • Money spent on advertising = ZERO
  • Hours spent on @javilopen = INFINITE

All the launch and marketing strategy boils down to: “Spend a year talking about AI without realizing you’re building a channel, then hand out tokens freely to creators to spread the word of your tool”.

In other words, if I count the cost of tokens (GPU costs) for all the accounts I’ve been manually giving them to, one by one, and the time spent on this… the marketing isn’t exactly zero. But what we definitely haven’t done is launch any paid campaign… yet.

I think part of Magnific’s success is due to… Well, we’ve done everything differently: with almost no resources, we’ve tried to change how design professionals work… regardless of whether it involved competing with existing upscalers or even Photoshop itself.

And an interesting fact is that, even though each line of code in Magnific has been carefully curated,

@emailnicolas estimates that about 50% of it was written by Cursor (ChatGPT-4) under his guidance. So, we have created an AI tool… with AI!

And this is truly a paradigm shift. A new way of doing things. A new way of launching startups! From the lean startup, we move to the AI startup. Moreover, just like Sam Altman, we believe that soon we will see “one-person unicorns” propelled by AI.

When did you start talking with Freepik?

The love story goes way back

Both Emilio and I have known

@cuenca (CEO),

@ompemi, Carlos,

@ivanprado,

@martinleblanc,

@antor,

@joseflorido… and many more team members long before we launched Magnific.

With Freepik, there’s always been a special vibe, I guess because, at the end of the day, Murcia and Málaga aren’t too far apart 😀

So, the whole process was quite fast and not at all unexpected. Fun fact: on the launch day, we got an offer from Freepik (that we turned down 😜).

One of the key factors for two companies deciding to merge is something as simple as understanding each other. And well, we understand each other wonderfully

From left to right: myself, @cuenca (Freepik’s CEO), and Emilio. At the notary’s office, after signing.

Magnific Team of Two with Freepik’s CEO – Joaquín Cuenca Abela

Cool fact: lot of people from the Freepik team use Magnific daily for all their creations! 🎨

I’ve spent about two days since the acquisition handing out tokens non-stop to people at Freepik 😂 No wonder they wanted to acquire us!

And well, it’s not only that Freepik has nice values that perfectly match our culture… they also have an amazing AI suite and a service with some serious numbers:

🤯 85M+ monthly active users
🦄 700k+ active subs
🤖 AI suite: 5M+ AI images generated… daily!

A magic wand 🪄

They’re like Batman getting dressed in the Batcave: they’re not making a lot of noise yet, but they’re incredibly strong. You minds would be blown if you saw the things they’re working on…

Is this the end of Magnific as we know it? Who will be in charge?

Well… I don’t know if this reassures you or the opposite 😂 but the fact is…

❤️ Emilio and I will still be at the Magnific wheel! ❤️

Javi and Emilio – founders of Magnific

But now, we will have tons of resources to move even faster! If just the two of us have come this far… what will we be able to do with all the help from Freepik! Let’s find out! And I think we have a few ideas and a young but strong brand that could be useful for Freepik!

Magnific before (Emi, Akira, Javi) VS Magnific+Freepik army In real numbers: 2 VS 600 people Go! Go! Go!

Bonus for Magnific Users

And now the surprise! 🔥 FREE TOKENS GALORE 🔥

We want to reward you all for your loyalty. EVERYONE.

This was Emi’s and my idea… Basically, we’ve gone crazy… Full berserker mode ON…

We’re giving away Magnific tokens worth 1,000,000 USD

You heard it well, baby: ONE MILLION USD in GPU tokens value, because why not?

Let’s BURN some money, babies!

Here’s how the distribution, which has already started and will be completed in the next few hours, will work:

  • For all active subs: one free month (+2500 tokens) (If your renewal period resets your tokens too soon by chance, let me know and I’ll help you out).
  • For everyone who had a subscription in the past: +500 tokens.
  • For everyone who simply registered (without paying for a sub): +60 tokens. Wanted to try Magnific for free? Now you can!
  • For everyone who joins starting NOW: use this code:

“FREEPIKMAGNIFIC”

For a 50% discount on the first month (valid until Sunday 12th).

Sorry, but we can’t distribute free tokens to new accounts because this is already getting out of hand. Our GPUs are going to explode.

And the folks from Freepik are giving away 1,000 Premium AI Accounts of their service for 1 month (to the first 1,000 users who register using this link). You can get one if you’re quick enough: https://www.freepik.com/pikaso?redeemCode=MAGNIFIC

And that’s all for now! Today it’s Day 1: this is about being curious, agile, and experimental. It means having the courage to fail if it allows us to apply what we’ve learned to better surprise and delight you moving forward. Because you are Magnific!

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